Solving future challenges for cereal growers.

A breeding alliance between three European breeding companies

What we do Contact Us

What we do

We closely collaborate to develop new and improved winter wheat varieties for the European market.

Developing new varieties

We develop varieties which maximise performance in different climatic regions

Sharing genetic material

Our joint research and development projects are targeted at faster development of highly sustainable, low input varieties with novel disease resistances and outstanding yields of quality grains.

Scientific expertise

Our vital work is helping feed the growing global population, while simultaneously reducing the impact of farming on the climate and environment.

Breeding & trialling platforms

Genius is a breeding alliance between three highly experienced European plant breeding companies; Nordsaat (Germany), ASUR (France) and Elsoms Wheat (UK).

Researching, developing and growing for Europe

A breeding alliance between three European breeding companies

Elsoms Wheat

Elite wheats for the UK market

ASUR Plant Breeding

Genetic innovations and seed technologies at the heart of our expertise

Nordsaat

Innovations for tomorrow’s market

Shared science for a growing world

Seed breeding expertise

Our Passion

A vital role in sustainably feeding the world

Our collective passion drives our mission to play a vital role in sustainably feeding the world. Beyond breeding outstanding plant varieties, our vision extends to innovative solutions for agriculture.

Why do we do it?

It's our passion to contribute meaningfully to the global food supply chain while minimizing environmental impact.

How do we do it?

In our DNA is flexibility, fostering an environment that encourages collaboration and diverse perspectives.

What do we do?

We create outstanding varieties, embodying our dedication to sustainable and impactful agriculture globally.